Conjoint analysis gives you a realistic way to measure how individual product attributes affect consumer preferences. Easily measure the tradeoff effect of each attribute in the context of a set of attributes — as consumers do when making purchase decisions. SPSS Conjoint gives you everything you need to develop product attribute ratings. Use the Orthoplan design generator to create designs easily. Print "cards" with Plancards to elicit respondents' preferences. And get informative results by analyzing your data with the conjoint procedure, a specially tailored version of regression.
Note: Requires the corresponding version of SPSS® Base for Windows® for operation.
Show other products from SPSS